MBA - The Case Study Files


‘The potential for marketers to exploit the emerging trend of online social networking groups’ - This paper aims to analyse the recent trend of online social network services and its implications from a marketing perspective. A limited amount of research has been done on the subject of social networking as a whole, but its potential for marketers apart from viral marketing has not been explored. The amount of literature available on the subject is thus also limited and restricted largely to newspaper articles and papers by blogging evangelists. This paper includes a survey conducted among cosmopolitan elite which represent the typical audience which has potential to be targeted through social networking services and analyses their trends and behaviours. Our findings are highlighted on the basis of the use of these services on counts for market research, advertising and promotion and propagation marketing. The limitations and implications of the findings are chronicled with an Indian marketer’s perspective based on the trend and internet usage patterns of the internet user base.

Airframe by Michael Crichton - An Operations Management Perspective

Study of the Indian Aviation Industry - A Comprehensive Analysis

Software and Business Method Patents - History, Definition, International Governing laws, Patents in India, Patents Act, 1970, Process Patents, TRIPs.

Conspiracy Theory Did We Land on the Moon? - Critical Evaluation and Analysis from a Corporate Strategy & Leadership in the International Context perspective

Article Reviews - Corporate Strategy and Leadership in the International Context - Organisational Identity, Organisational Change, Leadership and Operations Management (Third Party Logistics).

Project Management Skills - Acquiring Project Management Skills, Improving Abilities and them to Projects and Programs

Product Market - PVC Insulation Tapes - Parameter Mapping Matrix, Porter's Five Forces Analysis

Brand Positioning and Differentiation - Beer Industry - Perceptual Map of the Beer Market in India

Environmental Analysis - Cigarette Industry - Demographic, Economic, Natural, Political-Legal, Social-cultural, Implications

Cigarette Industry - Consumer Behaviour & Purchase Process Analysis - Problem Recognition, Information Search/Generation of Alternatives, Evaluation of Alternatives, Purchase Decision and Implementation, Post-purchase Behaviour

Poor organizational communication on a web site - The Indian Institute of Management, Lucknow

Business Ethics in management education - Importance, Limitations, Methods (International and Indian), Application

The Art of War by Sun Tzu: A Review from a managerial perspective

The Marketing Mix - Colgate Herbal White Toothpaste (Philip Kotler's Four Ps of Marketing Management - Product, Price, Promotion and Place)

The M.A.G.E. - New Service Design: Multi-lateral Alternate Gaming Experience

KGS Ego Nomics Nomen Glature - The Ego Nomics Crossword for students of IIM, Lucknow

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