Q. Find the best example of poor
organizational communication you can find on an organisation's web site.
Why did you choose this to illustrate
poor communication? How might it be improved?
Report
By - Siddhartha Butalia, Siddharth Dahiya, Srimurugan V., Srinivas C., Srikant D.
23rd June 2005 - The authors are pleased to note that following this report, which was shared with members of the Indian Institute of Management, Lucknow, the institute has risen to the need for enhancing their corporate image and in doing justice to the brand equity they enjoy as one of the premier instututes of management education, have revamped their website. They have taken into account the parameters the previous communication lacked in, and are scheduled to re-launch their website with a new design template and content which promises to be an excellent interface for the institute. The pilot website may be found at - IIM Lucknow Official Website
We would like to thank Team Synapse, of IIM Lucknow and specially Shivaprasad R. for being instrumental in bringing about this change.
Website Studied – http://www.iiml.ac.in
Organization –
Indian
Communicational
Problems in the Website
IIM,
The website is the primary interface for corporates (including recruiters and collaborators), students (alumni, current Indian and foreign as well as potential students applying for admissions), other stakeholders (such as foreign educational institutes, faculty, management etc.). As such, it does not serve to provide an impressive picture, and communicates only to a minimal degree the information which may be required by these parties.
The following are the parameters and means by which improvements may be made–
Appendix #1
Technical Parameters for
Checking a Website |
IIML Rating (10) |
Notes |
Colour schemes |
3 |
Purple and orange not in
synch with seriousness of educational institute, lack of white/pale
space used, non-standard page link colours |
Domain/website/business
name visibility |
7 |
Decent |
Navigation buttons |
3 |
On the left and also on
left-click have incompatible ranking order. Also 18 characters in left
panel make it longer |
Adaptability to screen
resolutions |
2 |
Needs scrolling in
anything less than 800X600 resolution and doesn’t adapt to 1024X768
resolution |
Browser compatibility |
3 |
7 problems on versions of
Netscape and IE used by 97% of web-surfers, including 4 html coding
errors in the margin and 1 in the table attributes |
Search engine friendliness |
8 |
Title and title relevancy
are very good, but meta tags do not include description, keywords,
robots or author tags required by many search engine spiders/robots,
Links from pages like /dayatl.html contain "potentially unsafe
information to an ActiveX control" |
Text legibility |
3 |
Bad legibility due to
similar text and background on pages like /placements/index.html,
e-community/index.html |
Download speed |
7 |
Based on ratings by
netmechanic.com, load time varies from 16.35 seconds on 14.4Kbps modem
to 2.10 seconds on ADSL (2.0 Mbps) |
Bleeding Edge technology |
3 |
57 html coding errors.
Also, logo is displayed as an swf image instead of an animated gif and
may not be visible on many browsers |
Outdated
information |
2 |
Home page has PGP-ABM
announcement for Feb 2004, student activities and committees are
3-years old |