Canada Dry


The Canada Dry story begins in 1890 with pharmacist and chemist, John J. McLaughlin, who manufactured and sold soda water to drugstores as a mixer for fruit juices and flavored extracts.

After numerous experiments, in 1904, McLaughlin achieved the formula for his Canada Dry Pale Dry Ginger Ale. In 1919, he began shipping the product to New York City. Two years later, the first Canada Dry plant in the United States opened on 38th Street in Manhattan. By 1930, tonic water, club soda, Collins mix and fountain syrup were produced under the Canada Dry name, with the first international license awarded to a bottler in Lima, Peru, in 1936.

In the early days, corner drug stores were the predominant outlets for the carbonated beverage industry. McLaughlin changed all that by developing mass bottling techniques and serving Canada Dry where crowds gathered, such as ballparks and beaches. In fact, Canada Dry pioneered many of the products and practices now considered standard throughout the beverage industry. Canada Dry was the first major soft drink company to introduce sugar-free drinks (1964) and put soft drinks in cans (1953).
In 1986, Canada Dry joined the Cadbury Schweppes, plc of London group of products, where it continues to prosper today as the leading ginger ale and mixers line.

Schweppes History

The soft drink industry began in the 1700s with Jacob Schweppe, who is credited with manufacturing the world's first carbonated beverage. A jeweler by trade, his interest in science led him to the novel art of infusing water with oxygen. At first, he gave away the bubbly water, but eventually Schweppe began charging a small fee, and thus, the Schweppes company was born.

In 1783, Schweppe patented his special process for carbonating water. Getting the carbonation into the water was only half the challenge: keeping it in was the tricky part. Schweppe's true stroke of genius was his development of a bottle with rounded ends, which kept the bottle from standing upright, allowing the cork to remain damp so the gas wouldn't escape.
In 1851, J. Schweppe & Co. was appointed "refreshment supplier" for the Great Exhibition in London, long before the soft drink industry in America had begun to develop. As the British Empire grew, Englishmen, longing for a taste of home, brought Schweppes to distant countries in every corner of the world.

By the beginning of World War II, Schweppes Ltd. was firmly established as England's leading manufacturer of soft drinks. Following World War II, Schweppes' sales volume in 1948 exceeded the pre-war figure. Schweppes' sales in the United States also increased and growth for mixers was at an all-time high.

In 1969, Schweppes merged with the Cadbury Group, a well-known confectionery company, to form Cadbury Schweppes plc. Headquartered in London, the company expanded its soft drink and confectionery business internationally.
In 1995, Cadbury Schweppes acquired Dr Pepper/Seven-Up Companies Inc., changing the name to Dr Pepper/Seven-Up, Inc. The merger not only brought Schweppes brands under the DPSU umbrella; the combination increased Schweppes distribution and market share.

Articles/information available on Canada Dry in India

(If you are interested in taking a look at these articles, mail me and I will send them to you)

· Cadbury India Ltd
· Balance Sheet 1998- 2001
· Executive summary
· Results  (H1 F12/02)
· Financial Analysis 2002
· Cadbury Open Offer - December 11, 2001 (A month ago, Cadbury made an announcement regarding the decision of the parent to hike its stake in the Indian subsidiary)
· Cadbury India : Shareholding pattern
· Cadbury returns to UK - November 08, 2001
· COKE TO CRUSH 2 CADBURY BRANDS  (Mumbai, Feb 9 - Telegraph India)
·Pepsi may file suit to nip Coke-Schweppes deal  - Saturday, December 19, 1998 (FE Front Page)

        Excerpt -

Although the Schweppes brands have not grown impressively in the Indian market, analysts feel that a brand like Canada Dry can open many new segments for Coke. They say that Canada Dry has a strong brand equity in India but suffers from lack of intensive distribution. With Coke'sfast-consolidating distribution network, they feel that the brand could easily garner a 5 per cent share in the market.
· Director of Schweppes Beverages, currently a division of Coca-cola India, has put in his papers to set up an e-business venture

        Excerpt -

The venture will not only see Mr Jain as the managing director and chief executive officer but will also have c Y pal, (chairman of Cadbury India) as the chairman on board. Other co-promoters include Ashok Wadhwa, chairman of ambit Corporate Finance, Rama Bijapurkar, strategic marketing consultant, Anirudha malpani, Hiren Patel and Saurin Shah of Ashtech Infotech.

Cadbury India

General, Background, Shareholding Pattern, Board of Directors, Biz Overview, Performance of Segments, SWOT Analysis

The Telegraph (India)
The Financial Express